Ridley Insights

The most advanced home pricing tools on the internet.

Real-time market data, home valuation, and comps — with custom pricing strategies to guide your listing.

Unlock Ridley Insights for $49

What You'll Get

Everything you need to price your home like a pro.

  • Smart pricing tools with Ridley AI – Interactive strategies that model buyer demand and days on market.
  • Comparable properties analysis – Real local comps, side-by-side with similarity scores.
  • Local market trends – Inventory, appreciation rates, and list-to-sold ratios updated constantly.
  • Custom adjustments – Add your upgrades, condition, and unique features to personalize your valuation.
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Real data. Personalized insights. Smarter pricing.

How it works:

  1. Fill out the intake form – Tell us about your home’s features, upgrades, and improvements.

  2. Ridley AI analyzes your market – We combine FHFA-certified valuation models, recent comparable sales, and current local trends.

  3. Custom adjustments – Add your upgrades, condition, and unique features to personalize your valuation.
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Access Ridley AI

Your personal pricing engine.

When you unlock Ridley Insights, you also get access to Ridley AI — the intelligent valuation assistant that’s redefining how homeowners understand their market.Ridley AI helps you:

  • Ask real-time questions about your home’s value, market timing, or upgrade ROI

  • Explore pricing scenarios and demand forecasts
  • Understand how local inventory and buyer trends affect your sale

It’s like having a pricing strategist on call — 24/7.

See Your Strategy

Choose the pricing approach that fits your goals.

See how different pricing strategies affect your time on market, buyer demand, and total return — then choose the one that matches your goals.

Pricing your home shouldn’t be guesswork.

Unlock advanced valuation tools and market data for just $49 — or get it included when you upgrade to Ridley Essentials or Pro.