How Ridley Works

Once You’re In: Here’s How Ridley Works

1. Prepare Your Home

Ridley provides video guides, checklists, and templates to guide you through the process of getting your home market-ready. Depersonalize, declutter, stage, and capture professional photos with help from vetted providers in our Thumbtack-powered vendor hub.

2. Price With Confidence

Ridley’s AI pricing tools put professional-grade data in your hands. Compare recent sales, analyze local trends, and run advanced comps with the same data a licensed agent would have access to. Adjust with your own inputs to set the right list price for speed and value.

3. Create and Distribute Your Listing

Build a polished property page in minutes. Share it privately or, depending on your plan, to the MLS and on to all major real estate websites, for maximum visibility. 

4. Manage Showings and Open Houses

Schedule and track showings with ease. Print open house sign-in sheets and keep full control of your calendar so you can connect directly with interested buyers.

5. Manage Documents, Review and Negotiate Offers

Ridley makes comparing offers simple. If you want extra backup, you can:

• Add a Legal Upgrade for attorney guidance (Colorado only)
• Use Ridley Pro for agent support (availability varies by state)
• Lean on Ridley Concierge for quick answers when you need them most

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Keep track of everything with Ridley’s smart document assistant, which helps you stay compliant and organized.

6. Close With Confidence

From escrow to settlement, Ridley’s closing checklist, and support from Ridley AI, keeps you on track. All documents and instruction that you need are embedded in the platform, and if you run into any issues Ridley AI (or our dedicated team) will be there to help.

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Real Seller Outcomes

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• Terry & Jessica: Under contract in 48 hours, saved $65K
• Bradd: Closed $135K over asking, saved $130K
• Lorraine: Full price offer in one day, $14K saved with Ridley Pro

Read our customer stories here

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Learn More

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Still have questions? Visit our FAQ page to dive deeper into topics like MLS rules, buyer’s agents, and legal requirements.