How Katie Saved Over $65,000 Selling Her Luxury Boulder Home

“We chose Ridley for our recent home sale and couldn't be happier with that decision. It is the perfect combination of working with an agent and navigating the process online... This is a brilliant application of AI technology paired with real people ready to help with any questions.”

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The Challenge: Selling Luxury Without the Luxury Fees

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When selling a home valued near $1.9 million, traditional real estate fees can feel astronomical. For Katie Birkholz, a standard 3% listing commission would have cost her nearly $56,000. She knew there had to be a smarter way to sell her Boulder, Colorado home—one that protected her equity without sacrificing the professional support required for a high-value transaction.

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The Solution: High-Tech Transparency Meets Expert Care

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Katie chose Ridley Pro to get the best of both worlds. She didn't want to go it entirely alone, nor did she want to hand over control (and a fortune) to a traditional agent.

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Ridley provided the perfect middle ground. The platform gave her a clear, structured roadmap of the selling process, allowing her to navigate steps online with confidence. But crucially, she wasn't just relying on software. When complex questions arose, Ridley’s licensed team was there to guide her. As Katie put it, it was a "brilliant application of AI technology paired with real people."

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The Outcome: A $1.86M Sale and Massive Savings

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The results validated her decision. Katie’s home sold for $1,860,000 after just 44 days on the market—a solid timeline for the luxury sector.

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By utilizing Ridley’s flat-fee model instead of paying a traditional listing agent, and by negotiating the buyer’s commission down, Katie walked away with an estimated $65,100 in extra profit. She proved that you don't need to pay a percentage of your wealth to get a premium result; you just need the right combination of technology and talent.