How Hope Saved Over $25,000 Selling in Golden

“We couldn't believe how easy it was to sell our home using Ridley - the blend of AI and personal service was perfect... I loved the AI chat feature... I received clear, comprehensive answers in seconds. We definitely saved over $25K in realtor commission selling with Ridley.”

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The Spark: A Smarter Way for a Great Home - When Hope Mukai and her husband decided to sell their home in Golden, Colorado, they knew they held a winning hand: a great mid-priced property in an ideal location. They suspected it wouldn't take a traditional 6% commission effort to sell it, but they didn't want to navigate the legal complexities entirely alone. After hearing Ridley founder Mike on the radio, Hope realized there was a middle ground—one that offered the savings of selling by owner with the safety net of professional support.

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The Solution: AI Speed with Human Strategy - Hope chose Ridley’s highest level of support to get the best of both worlds: a listing agent, a lawyer, and powerful technology.

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For Hope, the standout feature was Ridley’s AI. Instead of getting bogged down in confusing paperwork, she used the AI Chat to instantly define terms and explain documents, allowing her to speed through steps that usually overwhelm sellers. But when the market threw curveballs—like navigating price adjustments and the ups and downs of showings—her dedicated Ridley agent was there to provide the human strategy she needed.

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The Outcome: 31 Days to Sold - The combination of "high-tech" education and "high-touch" agent support worked perfectly. Hope felt empowered to communicate with buyers directly, guided by Ridley’s specific instructions on what to say and do.

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The home sold in just 31 days, and by handling the process through Ridley, Hope and her husband saved over $25,000 in commissions. As Hope put it, "the blend of AI and personal service was perfect."