South of Market · San Francisco, CA

Is Now a Good Time to Sell in South of Market, San Francisco?

The median home in South of Market sells for $911,250 with prices down 8% year-over-year. Ridley's flat fee saves you $23,839.

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South of Market Real Estate Market Conditions

51out of 100

Ridley Sell Score

How it's scored →

Moderate

51/100

A balanced market with opportunities for well-priced homes.

What this means for sellers

The South of Market market is balanced — neither strongly favoring buyers nor sellers. Accurate pricing is key: overpriced homes will sit, but correctly priced listings are still moving. Focus on presentation and pricing strategy to stand out. Sellers who prepare well can still achieve strong results.

Inventory TightnessNeutral

4 months of supply — near the balanced threshold of 5 months. California average is 3.5.

Price MomentumFavors buyers

Prices down 8.186397985000001% year-over-year — vs. +0.7% statewide.

Seller LeverageNeutral

Homes selling at 98.22% of asking — buyers are negotiating 1.8% below list. California average is 99.4%.

Bidding ActivityNeutral

19.17% of homes selling above list price — 35% below the California average of 29.7%.

Sale SpeedNeutral

60 median days on market — 5 days slower than the California average.

Market UrgencyNeutral

29.9% of listings go pending within 2 weeks — vs. 37.1% statewide.

Price StabilityFavors sellers

Only 0% of listings have dropped their price — sellers are holding firm. California average is 20.8%.

Score based on 7 real-time market signals. Updated with latest available data.

How it works →

Median Sale Price

$911,250

-8%

Days on Market

60

Price per Sq Ft

$860

Sale-to-List Ratio

98.22%

Homes Sold

120

Sold Above List

19.17%

Pending in 2 Weeks

29.9%

Source: public market records

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Personalized pricing signals, demand shifts, and Sell Score changes for San Francisco — delivered monthly.

Your savings

How much can you save selling in South of Market?

$0Estimated savings

That could fund a full kitchen remodel — save 2.6% of your home value

$911,250

$50,000$10M

Traditional Agent (3%)

$27,338

Ridley Pro (flat fee)

$3,499

Ready to sell in South of Market?

Get a personalized selling strategy with AI-powered pricing analysis

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Cost comparison

Cost to sell in South of Market

Traditional AgentBest valueRidley ProRidley Essentials
Listing fee$27,338$3,499$999
Buyer agent$25,5152.8% avg$18,225~2% avg$18,225~2% avg
Closing costs (~1.5%)$13,669$13,669$13,669
Total cost$66,522$35,393$32,893
You save$23,839$26,339

Based on the South of Market median home price of $911,250. Ridley buyer agent commission reflects the average ~2% BAC offered by Ridley sellers.

How to sell your house and save on commission in South of Market

A flat fee of $3,499 instead of the typical $27,338 commission — with a dedicated agent at every step.

1

AI + expert price your home

AI-powered comps reviewed by your dedicated agent — using South of Market market data so you list at the right price.

2

AI prepares your home

AI walk-through identifies what to fix, stage, and photograph. Your agent advises on what actually moves the needle.

3

Listed on MLS & 100+ sites

Professional listing syndicated to Zillow, Redfin, and everywhere South of Market buyers look — plus a custom Ridley listing page with AI chat.

4

Your agent negotiates

Offer comparison, counteroffer strategy, and all back-and-forth with buyers' agents — handled by your dedicated agent.

5

Close and keep $23,839 more

Contracts, disclosures, deadline tracking, and closing coordination — from accepted offer to keys.

FAQ

Common questions about selling in South of Market

Ready to sell in South of Market?

Save $23,839

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