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Education
If you’re thinking about selling your home in Colorado, you’ve likely heard the golden rule of real estate: to get the best price, you need to be on the MLS.
The Multiple Listing Service (MLS) is where Zillow, Realtor.com, and Redfin get their data. It’s how buyers find you. But here's the catch: in Colorado, you cannot simply pay a fee to "post" your home on the MLS and handle the rest entirely on your own.
That is because Colorado is what is known in the industry as a "Minimum Service State."
In some states, you can hire a limited-service agent who does nothing but upload your photos to the MLS. They don't look at offers, they don't answer the phone, and they don't give advice.
Colorado law strictly prohibits this.
In our state, if a real estate agent places your home on the MLS, they are legally attached to your transaction. They cannot just walk away. The state requires them to perform a specific set of actions known as 'Uniform Duties.'
According to Colorado statutes (C.R.S. 12-10-404), any agent working with you—even if you are paying them a low flat fee—must provide a baseline level of service. They can't just be a passive uploader; they have to be an active participant in protecting your interests.
These mandatory duties include:
This law is supposedly designed to protect consumers, ensuring that no one is left navigating a complex legal transaction completely blindly.
However, traditional brokerages often use these "Uniform Duties" to justify charging a 2.5% to 3% listing commission. They argue that because they are legally required to handle offers and advise you, they deserve a percentage of your home’s equity—often costing you tens of thousands of dollars.
So, Colorado sellers are often stuck between two extremes:
This is exactly why we built the Ridley Pro Plan.
With Ridley Pro, you get the best of both worlds:
We use technology to make the process efficient, which allows our agents to focus on the high-value tasks the state requires—like negotiation and contract review—without charging you legacy prices.
You get the service the state requires, the exposure your home needs, and the savings you deserve.
Ready to sell smarter?
Want to learn more about how Ridley can help you navigate the selling process? Click here to book a consult with our team.