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Education
If you’re selling your home without a traditional agent—whether you’re doing it completely yourself or using a modern platform like Ridley—you’ll almost certainly hear from buyer’s agents.
That’s not a bad thing. In fact, many successful self-sellers work smoothly with buyer’s agents every day. The key is knowing how to handle the conversation, compensation, and documentation so everything stays professional and stress-free.
Here’s how it works—and how to do it right.
The rules around how buyer’s agents get paid changed in 2024.
Now:
That gives you more flexibility—but also means you’ll get more questions from agents asking how you handle compensation. Knowing your policy upfront helps you stay in control and avoid surprises.
Before you go live, choose your stance on buyer’s agent compensation. There’s no right answer, but you should pick one of these approaches and stick with it:
Making this decision early helps you respond confidently when agents reach out — and keeps your messaging consistent.
When a buyer’s agent contacts you about your property, here’s how to keep the interaction smooth and clear.
Ask for confirmation of representation
“Thanks for reaching out. Can you please confirm you’re representing the buyer under a written buyer-agency agreement? Once I have that, I’ll share more information.”
This verifies that the agent is acting on behalf of a real client.
When they ask about compensation
“We’re handling buyer-agent compensation as part of the offer, not as a preset. Please include any compensation request your buyer would like considered in the offer, and we’ll evaluate it along with price and terms.”
That one sentence keeps you compliant, clear, and professional.
If you’re willing to contribute
“We’re open to contributing toward the buyer’s agent fee, up to $X at closing, depending on the overall offer. Please include that in the terms if your buyer would like us to cover it.”
Even if buyers will tell you who their agent is, it’s smart to keep a quick log of all showings—just a simple list of:
Why it matters:
It takes two minutes per showing — and can save you from messy headaches later.
When an offer comes in, don’t think of buyer-agent compensation as separate or special. It’s simply one more part of the deal to evaluate alongside:
If you’re willing to contribute, the offer should clearly state how much. Your closing agent or title company will include that amount on the official Closing Disclosure so the funds are paid properly at closing.
Never rely on verbal agreements when it comes to compensation.
Here’s why:
When in doubt: if money changes hands, write it down.
Mistake #1: Ignoring the showing log
You might assume the buyer will tell you who their agent is — and they will — but if two agents worked with the same buyer, you could end up fielding competing claims. A quick showing log proves who brought which buyer and keeps you out of the middle.
Mistake #2: Making handshake deals
Always document any compensation you agree to. Verbal promises can’t be enforced and can’t be processed at closing.
Mistake #3: Treating the fee as separate from the offer
It’s all part of the same negotiation. A slightly higher buyer-agent fee on a strong offer might still net you more money than a lower-fee, weaker offer.
✅ Decide your compensation policy (Open / Capped / Buyer-funded)
✅ Prepare simple email scripts for agent inquiries
✅ Keep a short showing log with agent names and dates
✅ Ask agents to include compensation requests in written offers
✅ Get every agreement documented in the contract and closing disclosure
Working with buyer’s agents when you’re selling yourself doesn’t have to be awkward. When you set clear expectations, communicate professionally, and document everything, you’ll come across as informed and confident — and you’ll keep full control of your home sale.
Ridley’s platform helps make all of this even easier by guiding you through every step: showing logs, offer tracking, and ready-to-use templates for every situation.
Selling yourself doesn’t mean doing it alone — it means doing it smarter.
Want to learn more about how Ridley can help you navigate the selling process? Click here to book a consult with our team.