How Common Is Selling Your Own Home in the US?

For Sale By Owner (FSBO) has been a growing trend in American real estate, and with new technology platforms like Ridley, selling your own home has never been more accessible.

The Numbers

According to the National Association of Realtors, approximately 7-10% of home sales in the US are FSBO transactions. But this number doesn't tell the whole story — it's been artificially suppressed by the complexity of the traditional process and the real estate industry's messaging that you "need" an agent.

Why More Sellers Are Going Solo

Several factors are driving the shift toward seller-led transactions:

• Technology: Platforms like Ridley provide the tools that were once exclusively available through agents
• Commission awareness: Sellers are increasingly aware of how much they're paying in commissions — often $20,000-$50,000 or more
• Market access: MLS listing services and automatic distribution to Zillow, Redfin, and Trulia mean FSBO sellers get the same exposure as agent-listed homes
• Legal changes: Recent settlement agreements have made the real estate transaction process more transparent

The Ridley Advantage

Ridley bridges the gap between fully DIY and full-service agent representation. With AI-powered guidance, smart document management, and optional agent support through Ridley Pro, you get the best of both worlds — professional tools and support without the 6% price tag.

Ready to Join the Movement?

Every day, more homeowners are choosing to sell smarter with Ridley. Whether you want to go fully independent with Essentials or have an agent by your side with Pro, the choice — and the savings — are yours.