Sell your home.Keep the commission.
AI-powered home selling with on-demand agent support — for a flat fee, not a 6% commission. See how much you could save.
AI-powered home selling with on-demand agent support — for a flat fee, not a 6% commission. See how much you could save.
Average savings: $43,639
Average savings
$43,639
As featured in
Savings with Ridley
See how much you could save.
Traditional agents charge 3%. Pick your Ridley plan, slide to your home value, and see the difference.
$1,000,000
Traditional Agent (3%)
$30,000
Ridley Pro (flat fee)
$3,499
How it works
AI tools. Expert backup.
One platform.
Sell smarter with the tools, support, and expertise you need — at a fraction of traditional agent commissions.
Ridley AI does the heavy lifting
From pricing to closing — automated and running 24/7 for every Essentials and Pro seller.
Pricing & Preparation
Analyzes comps, walks through your home with computer vision, and sets the right price.
Listing & Marketing
Creates your listing, syndicates it to MLS, Zillow, Redfin, and 100+ sites, and runs targeted campaigns.
Showings & Coordination
Schedules showings, books photographers and inspectors, and follows up with every buyer.
Offers & Transactions
Tracks every offer in real time, prepares documents, and coordinates closing.
Expert backup when you need it
Get matched with a Ridley Pro agent or bring your own.
Market Strategy
Your agent advises on pricing, timing, and positioning so your home sells for what it's worth.
Negotiation
Multiple offers, inspection issues, appraisal gaps — handled by a pro.
Contract Review
Every contract is compliant. Your interests are protected.
Closing Support
Your agent coordinates title, escrow, and final walkthrough so nothing derails the deal.
Already have an agent you love?
Pricing
Simple pricing. Real savings.
No hidden fees, no percentage of your sale. Full MLS exposure. AI-powered tools, expert support. One flat fee.
Get started for freeBasic
Free
Start here — explore your home's value and your selling options.
AI-powered home valuation
Free strategy consultation
Ridley AI agent (limited)
Private listing page
Vetted vendor marketplace
Essentials
$999
Sell your home with AI guiding every step — from listing to close.
Everything in Basic, plus:
Unlimited Ridley AI agent
Guided transaction roadmap
AI document prep & review
On-call Ridley Concierge
Professional yard signage
Custom Ridley listing page
MLS + Zillow, Redfin & 100+ sites
Pro
$3,499
Or $1,999 upfront + $2,300 at closing
Sell your home with AI and a licensed agent — from strategy to close.
Everything in Essentials, plus:
Market strategy & pricing guidance
Offer evaluation & negotiation
Contract & deadline management
Full closing coordination
Included with every plan
A cash offer from our partners at:
Accept it outright, or use it as leverage when you go to market. For eligible sellers only.
Seller stories
Homeowners like you are saving an average of $43,639.
Jess and Terry
Boulder, CO
“We saved $65,000 and never felt like we were on our own. When we needed a human, they were right there.”
Bradd
Yorba Linda, CA
“I saved $130K using Ridley. I listed the home, hosted 4 open houses, and opened escrow in under a week. The sale closed $135K over asking.”
Lorraine
Denver, CO
“My condo was listed on the MLS in the morning, and by 9 PM that night I had a full price offer. Ridley helped me save thousands while still having the support I needed.”
Common Questions
We get it — this is a big decision.
Selling your home is a major decision. Here are the questions every seller asks before getting started.
Still have questions?
Talk it through with Ridley Concierge
Still have questions?
Talk it through with Ridley Concierge
Our Story
Why we built Ridley
The traditional way of selling a home costs too much and does too little. We set out to change that.