Sell your home without the 6% commission.
Sell smarter with AI guidance, legal support, and distribution on every major real estate site.
Smarter home selling
Modern tools, real guidance, no middleman.
AI-Powered Guidance
Know what to do, when to do it— customized for your home and timeline.
Pricing Tools and Comps
Set your price with confidence using our advanced AI pricing model.
Listing Creation and Distribution
Create a professional listing and get it on the MLS, Zillow, and more through a third-party brokerage.
Access to Trusted Vendors
Photographers, stagers, and handypeople—handpicked and ready to go.
Concierge Support (Real Humans)
Book a call with your dedicated concierge. Real answers. No runaround.
Optional Legal Help When It Matters
Add attorney support to review offers, contracts, and answer legal questions.
Step-by-step guidance,
all in one place.
Who is it for?
Ridley makes selling so simple, it works for everyone— from first-timers to experienced developers.
First-Time Sellers
Clear guidance and real support every step of the way.
Experienced Sellers
Skip the agent, keep the equity, stay in control.
Builders and Developers
List at scale, cut commissions, streamline operations.
Equity-Minded Homeowners
Flat fee. No 6%. Keep more of what’s yours.
A robust set of features
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Meet Ridley AI
Ridley AI walks you through the entire selling process—breaking it down into clear tasks, explaining what’s happening, and keeping you on track from start to finish.
Step-by-Step Guidance
Ridley breaks the process into simple tasks, so you always know what’s next.
Expert Explanations
Clear, jargon-free answers at every stage—from prep to closing.
Automated Task Management
Interactive tasklists and reminders keep you organized and on track.
Plans & Pricing
Ridley Essentials
$999
Ridley AI step-by-step guidance
Smart pricing tools + comps
MLS access via licensed brokerage
Concierge support
Access to preferred vendor network
Essential documents
Showing coordination
Attorney access
Offer review
Counterproposals
Legal guidance call
Document overview
Closing support
Ridley Essentials + Legal
$2199
Ridley AI step-by-step guidance
Smart pricing tools + comps
MLS access via licensed brokerage
Concierge support
Access to preferred vendor network
Essential documents
Showing coordination
Attorney access
Offer review
Counterproposals
Legal guidance call
Document overview
Closing support